Hello, I'm Iacob. Welcome.

I am passionate about amplifying the voices and efforts of people who work for & advocate social justice.


Iacob is a curious coach who really treated our coaching relationship as a collaborative journey.

We worked together for two months over 4 sessions, and they supported me to reconnect with my passion. I was facing some anxiety before I came into the coaching due to feeling overwhelmed with some personal circumstances, which was preventing me from working on my business setup. 

From the first session, Iacob’s calm and warm presence allowed me to be vulnerable. They challenged me to consider different perspectives and helped me to see the gradual progress I was making. With each session, I left with clear actions and excitement to create ideas. 

Iacob is your coach if you like to think independently, and need a guide to facilitate that process. 

Kruti Shah, Self-leadership and Clarity Coach


Responsive Model

I was trained in the GROW coaching model, that uses goals and vision as material for momentum. I retain elements of this process, whilst letting your ways of working and being define the coaching programme structure and goal-setting.

Integrative Presence

I take your lead in working with mind, emotion, and body. I support you to acknowledge where you're at to support useful forward movement. Naming the now can lead to greater clarity, motivation, momentum and creative thinking.

Relational Coaching

There are two people in any coaching conversation, and both are responsible for making the coaching work. How we work together forms part of the process of learning and change. A well boundaried and respectful partnership contributes to growth.

Co-Designed Process

From working in human-centered design I bring a co-creation mindset to coaching programmes. I invite you to be an active participant in both how we work, as well as the tools and interventions we use. Doing this through open dialogue throughout.

Below you will find tools I use in coaching, as well as further information about my coaching philosophy, coaching safely and a roadmap to our work.


Collaborative Case Studies

Who are case studies for? Whose lenses and whose worldviews do we use when we evaluate outcomes? An exploration into measurement in partnership.

Our intention is to bring both people involved in the coaching to authoring the evaluation and measurement of the coaching intervention. With two aims: a) to center the voice of the person doing the change-making; b) to capture the elements of a coaching experience that are immeasurable, yet deeply valuable: felt experience, rapport & trust, the third space.


Values as Coach


I see my training as Coach as ongoing. I combine a self-directed approach to learning with formal education. I reflect on learning from coaching through therapy and supervision. I believe in staying up-to-date with current global knowledge of coaching and thinking critically about my coaching practice and its impact on the people I work with.


I see the coaching relationship as a partnership and I strive to work collaboratively. I do this through sharing the coaching process and being transparent about methods and tools I employ. I share myself genuinely and expose my thinking process, inviting healthy disagreement and an open ongoing assessment of the partnership.

Curiosity & Complexity

I value multiple perspectives, divergence and paradox. I strive to create the space for conversations that are open to difference of ideas, viewpoints, and the possibility of holding two differing realities in mind/heart at the same time. I believe in celebration as well as in grief and mourning. Beginnings as ends and vice versa.

Long-time Change

I believe there are elements of a coaching experience that can have lifechanging effects on our personal growth. At the same time, I believe that coaching can nudge us into 1% behaviour shifts that can positively alter our experience of right now. Career changes and personal life transitions are moments in time, personal growth is lifelong.


Work with me

"In a world of supposed scarcity, Iacob has been an island of abundance." - Dave Heinemann, Facilitator

Free Informal Chat

Explore whether coaching might be a useful tool for you right now.

This is a free 45min informal call to get to know each other, explore whether coaching is right for you, and whether we'd match well to support you in moving forward. We can also use part of this time to do a bit of coaching.

Creative Partnerships

Curious to work on projects interweaving personal development and social justice.

Skills I can support with:
* Creative Writing;
* Coaching; Mentoring;
* Poetry Readings;
* Speaking/Talks

I offer inclusive fees, set in conversation once we decide to work together. I can connect you to previous people I worked with, if you'd like to get their opinion on working with me.



Originally from Romania, I’ve lived in the UK for 10 years. Last year, when the pandemic started, I returned to Romania temporarily, and have since been coaching online.

I am also an LGBTQIA+ mentor with Learnest. Previously, I've worked in social enterprises designing user-centered services (FutureGov, Snook), peer-to-peer learning programs (Enrol Yourself), and podcasts that amplify youth voices with WADUP.

‘Just’ has been a word that has shaped all of my job roles in the last decade. I trace this interest back to listening to dad’s stories of child poverty. I remember it as a fire in my belly. Anger. Outrage. A strong desire to change things.

My journey with personal development work started seven years ago when I began therapy and coaching. It was then that I saw the undeniable relationship between inner conditions and the quality of change-making I led.

I see coaching as a tool for self-ownership, collaboration and putting values into action.

*Iacob Bacian Coaching is a trading name, different from my legal name.



What does a coach do?

A coach focuses on supporting people to set goals and take practical action in their career and personal life. This process involves problem-solving, setting actions, reviewing them and evaluating progress. The coach provides active listening, challenge, perspective and encouragement.

Do I need coaching or therapy?

There are some similarities between coaching and therapy. Coaching is generally geared towards actioning desired personal and professional goals. Therapy is instead aimed at making conscious internal conflicts and accessing and feeling to enable emergence of new patterns of behaviour.

What is your theory of change?

I believe we grow and make changes to our lives when we are seen, accepted and believed in. In coaching as trust is built, connection sustains growth. The conversation takes place firstly at an affective and embodied level, which then becomes the foundation for goal setting and evaluation. I subscribe to principles of the PTM Framework.

Do I have time for coaching?

How important is it for you to be in coaching right now? (from 1-10)/ Do you have the time and energy capacity to spend 3-5hrs per week on coaching?/ How will you manage the emotional/intellectual effort that is needed for coaching?/ Can you attend regular sessions and plan 1hr before and after each session to prepare, reflect and plan your actions?

What are your qualifications?

I completed a two month coaching course with the MOE Foundation in London (2019) and a half-day Mental Health Aware training with Mental Health First Aid England (2020). As well as a half a day peer and buddy coach training with CoachBright at Enrol Yourself (2017). Ongoing training: co-coaching, group coaching supervision; weekly therapy.

How effective is coaching?

I am committed to coaching programmes designed for effectiveness. This starts with co-designing a coaching programme tailored to your goals, resources, learning and feedback styles. Before working together we discuss how we will monitor our coaching partnership as well as the coaching programme goals.

Mentoring or Coaching Match?

We are a good match if you value working with all aspects of self i.e. mind, body, emotion etc. Read this article on how to know you've found the right coach for you. Check out this free course on Open University about coaching and mentoring to understand which one is right for you now.

What ROI can I expect?

Immediate return on investment will be clarity into your situation and next steps. Short-term: Accompaniment, Perspective, Accountability, Re-energised vision, Encouragement, Creativity;
Long-term: Growing self-presence, self-respect, integrity and balance in relationship.


6 months later

In people's words:

‘I quit my boring job! Coaching gave me a lot of confidence and helped me think about the options outside of the job. It helped me focus on the present and the future I wanted, rather than dwelling on mistakes from the past.

Our coaching work still gives me confidence today to pursue starting a business.'

- Charlotte, Designer + Entrepreneur

'My main professional goal was to become more confident in a job search process that I was going through at that time, and ultimately to find a job. The mapping exercises & visualisation of the existing skills helped me redirect my thoughts into my strengths (instead of worrying about the possible lack of experience in many areas).

I found a job 3-4 months after we finished our sessions.'

- Dominika,  Designer + Researcher


Get in touch:

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