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Relational Coaching for Sustainable

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Hi, I'm Iacob

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Hello, I'm iacob, an ICF Associate Certified Coach. Originally from Romania, I’ve lived in the UK for 14 years. I'm based in SE London, UK and work in person and online.


I started my working life as a graphic designer determined not to design for Coca Cola. (though I drink it sometimes!) I knew I needed to do work that built the kind of world I wanted to live in. I've since been involved with 'change-making' across two different roles: as a designer, researching and implementing user-centred services in the public sector; and as a coach, supporting people to change careers and organisations to navigate cultural and operational shifts.


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Who it's for

Individuals and organisations in a process of transformation

Career/job/role changer


I’m changing jobs, roles, careers, orgs. I’m looking for: 

  • Time to articulate what I want to be different and identify options 

  • Confidence and clarity around what will bring me a greater sense of fulfilment

  • A space to be honest and use that knowledge to move forward

  • A place to experiment with new ideas, roles, ways to use my skills

  • A system of accountability, encouragement and support.


In the last 4 years I've worked with people navigating career and role changes in the pursuit of a more purposeful application of their skills. I have worked with social entrepreneurs, creative freelancers, designers, climate specialists, researchers, creative arts practitioners, consultants. I supported them with changing careers, switching roles in the same company, setting up a sole trader business, setting up an NGO.


Having changed careers myself I bring a solid understanding of the commitment, energy, and tasks that are involved in such a change process. I work with individuals to identify what their career shift needs to feel and look like for them and support them to kickstart this process and sustain their efforts in making progress.

The connecting thread throughout my independent and associate coach work has always been a strong passion to support individuals to believe in themselves and in doing so step up for adding their unique contribution to the world. 

Social Impact Leaders


I’m an organisational leader. I’m looking to:

  • Increase self-awareness in work relationships in order to improve communication and effectiveness;

  • Make time for regular reflection so that I learn from what I'm doing and take action anchored
    in organisational vision;

  • Explore and develop a leadership style that enables me to operate at my best and be responsive to the organisation I'm leading.


I have supported leaders through coaching both through my independent coaching practice as well as an Associate Coach with New Economy Organisers Network. (NEON)


Over the last year, in my coaching role with NEON on their OrgBuilders programme I've been supporting 4 leaders of one hierarchical NGO and a non-hierarchical activist network to implement and navigate strategic, operational and cultural shifts in their organisations. In this role I've been working with leaders in both 1-2-1 and 2-2-1 coaching sessions. My role on this programme involves holding coaching from the lens of anti-racism and anti-oppression. 


Independently I have worked with leaders new to the roles of ‘Director’ and ‘Head’ supporting them to define their leadership styles and work out how that fit with the organisations they were serving. Clients interested in working on their leadership find my approach useful as it enables them to be honest and straightforward about their situation. This enables them to do the work they need to do to show up as the leaders they want and need to be day-to-day.

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'I've had several coaching chats with Iacob. Each one helped me feel clearer about what I wanted & energised to get moving. Iacob welcomes the difficult parts of our confidence to trying things that feel hard, with real compassion & trust.'

Aliyah Norrish

'I know the number of coaches in the world is growing, and it may seem overwhelming at times. However, there are coaches and there are coaches. If you're looking for a coach, look for one that walks their talk. Iacob is a social impact coach that does.'

Rashmir Balasubramaniam

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'Iacob helped me discern possibility rather than fixed truths. With each question, reflection or intervention, I slowly retreated from 'all the outcomes will be bad' to a place of possibility and options.'

Kirsty Elderton

One of my biggest learnings in recent years has been that in the work of enabling societal change, 'use of self' is one of the most powerful tools there is. To me, that means that who we are and how we relate to others is the bedrock of wider change in the world. Someone who deploys her 'use of self' beautifully is Iacob Bacian in her work of relational coaching for change-makers

Lydia Hascott



How I coach has been shaped through a combination of personal work in therapy (7 years) and formal coach training (4 years). I see coaching as a highly personal process where measures of efficiency need to be designed in partnership by the coach and person coming to coaching. 

The coach training I completed is based on the International Coach Federation’s coaching competencies. You can read these here as well as their ethics code. Below I describe the principles that shape how I coach, what these look like in practice and the training that supports them: 


Relational coaching involves a contract not only for the work we’ll be doing together in coaching but for the working relationship that develops between us. This means using our relationship as a learning vehicle, noticing relational patterns in yourself, myself and between us as we partner towards your goals. This provides you with a 'mirror' of your own relationship to self and others, putting you in a strong position to bring about improvements.

Supported by: 

  • Regular supervision with a Master Coach

  • Regular personal psychotherapy

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Sustainable Change

A relational approach places emphasis not only on the cognitive conversation but on involving all aspects of ourselves such: minds, bodies, emotions, relationship. This type of coaching delivers deep transformation but also requires a readiness to learn, grow and change. In practice, this might mean naming an emotion or a bodily sensation to enable forward movement.

Continuously learning as

  • Monthly peer learning circles focused on organisational coaching with NEON's OrgBuilders Coaches
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Working Together

Coaching Conversations

One-off coaching conversations:

  • To get unstuck, take stock, reassess, prioritise

  • Offers clarity, re-focusing and momentum

  • Meet online or in person in SE London

  • 1hr coaching sessions

Coaching Programmes

A series of coaching sessions every 2-4 weeks:

  • For supporting a process of change or ongoing reflection in your role

  • Offers accountability, focus and stamina

  • Meet online or in person in SE London

  • 6 - 12 sessions depending on nature of change

Costs: I'm currently experimenting with a relational approach to setting fees.
We decide together what works for both of us. Learn more about this here.

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I am passionate about bringing coaching to the leaders and organisations tackling our most urgent societal issues. I'm an Associate Coach with:
* NEON - coaching on their OrgBuilders programme supporting social change organisations to develop anti-oppressive ways of working in their culture, strategy and operational structure;
* Know You More - coaching on their Coaching for Wellbeing programmes supporting leaders in the education sector in Scotland to sustain their wellbeing and that of their teams.

When I'm not coaching, I enjoy spending time outdoors walking, cycling, rollerskating. I also enjoy writing poetry and sometimes performing it live. Performing arts fascinate me and I spend many evenings watching dance pieces, clown shows and improv.

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Iacob provided me with a space to work through uncertainties and challenges around starting a new role and helped me to reach clarity in my own thinking and identify productive ways forward with useful prompts. 


I was moving into a senior role in a new part of the social impact sector. I was looking for a space to unpack my insecurities about returning to a leadership role as well as looking critically at the position of power that comes with being a funder.


I found it very useful to have a dedicated space to analyse how things were going as
I started my new role. Iacob helped me to identify the issues I needed to consider, how
I could make progress in my thinking and how I would know I had reached clarity on an issue. I’d recommend her for anyone who wants to take a step away from their day-to-day and find a way to move their thinking forward.

Pippa Smith, Head of Grantmaking Foundation


What does a coach do?

Do I need coaching or therapy?

A coach focuses on supporting people to set goals and take practical action in their career and personal life. This process involves problem-solving, setting actions, reviewing them and evaluating progress. The coach provides active listening, challenge, perspective and encouragement.

Do I have time for coaching?

There are some similarities between coaching and therapy. Coaching is generally geared towards actioning desired personal and professional goals. Therapy is instead aimed at making conscious patterns of emotional functioning to enable emergence of new patterns of behaviour.

What are your qualifications?

How important is it for you to be in coaching right now? (from 1-10)/ Do you have the time and energy capacity to spend 1-3hrs per week on coaching?/ How will you manage the emotional/intellectual effort that is needed for coaching?/ Can you attend regular sessions and plan 1hr to prepare/debrief?

I completed a 50hrs coaching course with the MOE Foundation in London (2019); a one day Mental Health Aware First Aid training with Mental Health First Aid England (2020); Transforming Conversations (30hrs coaching course - 2021); 10hrs of coach mentorhsip with Claire Pedrick MCC (2022).

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Get in touch:

Terms & conditions: The information you share through the form is used to get in touch with you and will be removed after this. I do not collect emails shared through this form.

Thank you!

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