Hello, I'm Iacob. Welcome.

I am passionate about amplifying the voices and efforts of people who work for social justice. Get in touch.


When I started working with Iacob I had a rough idea for a mental health business. At the end of the six months, I had a business with paying customers.

I was frustrated with a lack of purpose in my day job, and I wanted to build a business. Iacob helped me to unpack what wasn’t working in my day job, and think about what I wanted to do with my business.

Each month we mapped out goals for me to achieve by the next session. They helped me make these goals small and realistic, but also challenging enough that I was growing. The reason I was drawn to working with Iacob is their background in design, making, entrepreneurship. I felt their understanding of those areas helped me with what I was trying to do.

I’d recommend working with Iacob if you’re stuck in a rut in life, or have a big idea and don’t know where to start.

Charlotte, Service and Interaction Designer


Responsive Model

I was trained in the GROW coaching model, that uses goals and vision as material for momentum. I retain elements of this process, whilst letting your ways of working and being define the coaching programme structure and goal-setting.

Integrative Presence

I take your lead in working with mind, emotion, and body. I support you to acknowledge where you're at to support useful forward movement. Naming the now can lead to greater clarity, motivation, momentum and creative thinking.

Relational Coaching

There are two people in any coaching conversation, and both are responsible for making the coaching work. How we work together forms part of the process of learning and change. A well boundaried and respectful partnership contributes to growth.

Co-Designed Process

From working in human-centered design I bring a co-creation mindset to coaching programmes. I invite you to be an active participant in both how we work, as well as the tools and interventions we use. Doing this through open dialogue throughout.


Values as Coach


I see my training as Coach as ongoing. I combine a self-directed approach to learning with formal education. I reflect on learning from coaching through therapy and supervision. I believe in staying up-to-date with current global knowledge of coaching and thinking critically about my coaching practice and its impact on the people I work with.


I see the coaching relationship as a partnership and I strive to work collaboratively. I do this through sharing the coaching process and being transparent about methods and tools I employ. I share myself genuinely and expose my thinking process, inviting healthy disagreement and an open ongoing assessment of the partnership.

Diversity, equity & inclusion

I am committed to providing you with a space where you feel seen in the identities and life experiences you want to share with me. I want to leverage the power in bringing together our different identities, whilst taking your lead in which identities you want to bring into coaching. As with all aspects of the work, though open dialogue.

Curiosity & Complexity

I value multiple perspectives, divergence and paradox. I strive to create the space for conversations that are open to difference of ideas, viewpoints, and the possibility of holding two differing realities in mind/heart at the same time. I believe in celebration as well as in grief and mourning. Beginnings as ends and vice versa.

Long-time Change

I believe there are elements of a coaching experience that can have lifechanging effects on our personal growth. At the same time, I believe that coaching can nudge us into 1% behaviour shifts that can positively alter our experience of right now. Career changes and personal life transitions are moments in time, personal growth is lifelong.

Planet Conscious

Our Climate Crisis is real and unforgiving in exposing deep inequality and privilege. It also brings to attention the relationship with our environment and other species. In a coaching context, it's important for me to consider how personal goals and development link into, affect and are affected by this reality. We exist as an ecosystem.


Work with me

One-off Coaching Sessions

  • 1hr session

  • Prep before session

  • Work after session

  • £35-£50 (by BACS)

  • Book again, when you want, for support when you need it

Short-term Coaching

  • 3-6 months

  • Prep before and after sessions

  • Work between sessions

  • £35-£50/hr (by BACS)

  • Sessions every 2-4 weeks

Long-Term Coaching

  • 6 months, 1 year and longer

  • Geared towards present needs and change-making through relationship

  • £35-£50/hr (by BACS)

  • Sessions every 2-4 weeks

Creative Peer Mentoring

  • 6 months and longer

  • Prep before and after sessions

  • Work in between sessions

  • Topics: Career Change; Multiple Genders & Spirituality

  • £50-£75/hr (by BACS)

  • Sessions every 2-4 weeks.

Creative Partnerships

Skills I can support with:

  • Creative Writing

  • Coaching

  • Mentoring

  • Visual Design Direction

  • Poetry Readings

  • Speaking/writing on: personal growth and relationships

Free Informal Chat

This is a free 45min informal call to get to know each other, explore whether coaching is right for you, and whether we'd match well to support you in moving forward. We can also use part of this time to do a bit of coaching.

All trial sessions are priced half of your chosen rate



Originally from Romania, I’ve lived in the UK for 10 years. I coach people working for social justice and am an LGBTQIA+ mentor with Learnest. Previously, I've worked in social enterprises designing user-centered services (FutureGov, Snook), peer-to-peer learning programs (Enrol Yourself), and podcasts that amplify youth voices with WADUP.

My journey with personal development work started seven years ago when I personally began therapy and coaching. I certified as Coach in 2019 to support others to invest in inner work, which I see as intricately linked to collective efforts for climate and racial justice.

In early Spring 2021 I am based in Romania and offering coaching online. Normally based in London, I enjoy clowning, walking and poetry.



What does a coach do?

A coach focuses on supporting their clients to set goals and take practical action in their career and personal life. This process involves problem-solving, setting actions, reviewing them and evaluating progress. The coach provides active listening, challenge, perspective and encouragement.

Do I need coaching or therapy?

There are some similarities between coaching and therapy. Coaching is generally geared towards actioning desired personal and professional goals. Therapy is instead aimed at making conscious internal conflicts and accessing and feeling to enable emergence of new patterns of behaviour.

What is your theory of change?

I believe we grow and make changes to our lives when we are seen, accepted and believed in. In coaching as trust is built, connection sustains growth. The conversation takes place firstly at an affective and embodied level, which then becomes the foundation for goal setting and evaluation. I subscribe to principles of the PTM Framework.

Do I have time for coaching?

How important is it for you to be in coaching right now? (from 1-10)/ Do you have the time and energy capacity to spend 3-5hrs per week on coaching?/ How will you manage the emotional/intellectual effort that is needed for coaching?/ Can you attend regular sessions and plan 1hr before and after each session to prepare, reflect and plan your actions?

What are your qualifications?

I completed a two month coaching course with the MOE Foundation in London (2019) and a half-day Mental Health Aware training with Mental Health First Aid England (2020). As well as a half a day peer and buddy coach training with CoachBright at Enrol Yourself (2017). Ongoing training: co-coaching, group coaching supervision; weekly therapy.

How effective is coaching?

I am committed to coaching programmes designed for effectiveness. This starts with co-designing a coaching programme tailored to your goals, resources, learning and feedback styles. Before working together we discuss how we will monitor our coaching partnership as well as the coaching programme goals.

Mentoring or Coaching Match?

We are a good match if you value working with all aspects of self i.e. mind, body, emotion etc. Read this article on how to know you've found the right coach for you. Check out this free course on Open University about coaching and mentoring to understand which one is right for you now.

What ROI can I expect?

Immediate return on investment will be clarity into your situation and next steps. Short-term: Accompaniment, Perspective, Accountability, Re-energised vision, Encouragement, Creativity;
Long-term: Growing self-presence, self-respect, integrity and balance in relationship.


6 months later

In people's words:

‘I quit my boring job! Coaching gave me a lot of confidence and helped me think about the options outside of the job. It helped me focus on the present and the future I wanted, rather than dwelling on mistakes from the past.

Our coaching work still gives me confidence today to pursue starting a business.'

- Charlotte, Designer + Entrepreneur

'My main professional goal was to become more confident in a job search process that I was going through at that time, and ultimately to find a job. The mapping exercises & visualisation of the existing skills helped me redirect my thoughts into my strengths (instead of worrying about the possible lack of experience in many areas).

I found a job 3-4 months after we finished our sessions.'

- Dominika,  Designer + Researcher


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